A new listing launch clean is a one-time deep reset before a property's first guest — inside cabinets and appliances, baseboards, vents, leftover packaging — done as its own appointment, not folded into the first guest's turnover. Fort Lauderdale STR Cleaning schedules it to finish before the listing photographer arrives, not after.
Before the first guest ever books, a listing needs a clean a standard turnover was never built to do — construction dust in the vents from a recent renovation, fingerprints inside a cabinet nobody's opened since installation, sticker residue still on a new appliance. Fort Lauderdale STR Cleaning treats a launch clean as its own job, blocked on the calendar rather than folded into the first guest's turnover, because it runs long and doesn't fit the standard turn window.
Photos usually get shot the day the clean finishes or the day after, so the coordination that matters is finishing before the photographer arrives, not after. With weekday hours that run into the evening, a launch clean can go early morning or late afternoon depending on when the shoot is booked, without either side waiting on the other.
What does a launch clean cover that a turnover doesn't?
A normal turnover is built around what a guest touches during one stay. A launch clean covers what a camera and a new tenant find on day one that a guest never would — inside a cabinet, behind an appliance, dust settled into a vent since the last contractor left.
- Inside and behind major appliances
- Inside cabinets, drawers, and closets
- Light fixtures, ceiling fans, and window tracks
- Baseboards, vents, and any leftover packaging or protective film
Does a launch clean need to happen again before the second guest?
No — once the first guest checks out, the property drops into the standard turnover cycle. The launch clean is a single deep pass meant to catch what months of vacancy, a furniture delivery, or a renovation leaves behind; a normal turnover afterward doesn't need to repeat that depth.
A property that sat empty for a while before its first booking collects dust in corners a quick top-to-bottom polish won't reach — and those are exactly the corners a wide-angle listing photo does reach.
Is a launch clean available across the whole service area?
Yes, across all nine cities and neighborhoods this business covers. A launch clean isn't limited to a smaller footprint the way some add-ons are, since a new listing can turn up anywhere a landlord is converting a property to short-term rental.
How far in advance should I book a launch clean?
Book it once move-in-ready furniture is in place and before the photographer is confirmed, since the clean needs to finish before the shoot rather than overlap it. A same-week booking usually works given the extended weekday hours, but the closer to a weekend launch, the tighter that window gets.
Does a launch clean include the exterior or just inside the unit?
The core service is interior — the surfaces the camera and the first guest actually touch. Exterior work like pressure washing is quoted separately; expect to pay $100–$350 for pressure washing per published local pricing if the exterior needs it before the shoot.
What if the property isn't fully furnished yet?
The deep-clean pass on cabinets, appliances, and baseboards can still happen, but staging-dependent details like arranging decor aren't part of a launch clean. Book a final walkthrough after furniture lands if the two land on different days.